Description & Requirements
Essential Duties and Responsibilities:
- Create and maintain webpages that are consistent with online strategy, branding and marketing pieces.
- Create graphics and mock- ups of web page content and layout.
- Manage content for use on various social media channels keeping in mind target keywords and SEO.
- Recommend and implement sound SEO practices for all contents on the websites.
- Continually monitor website to ensure information is accurate, free of errors and compatible with all popular browsers (IE/ Edge, Firefox, Safari, Chrome at the minimum).
- Monitor daily automated reports on web performance and coordinates with project staff and management to optimize web pages.
- Work collaboratively with different departments in the project to deliver on-brand web content to drive traffic to our sites.
- Assist with strategic planning for future web enhancements or new web requirements working with key functional stakeholders.
- Define and maintain associated process definitions (i.e., content management, governance), including define and maintain robust web content taxonomy, lead governance, operations and technical planning meetings associated with content development and maintenance.
- Provide technical assistance in troubleshooting and resolving website/ ECM technical issues for internal and external customers.
- Conduct QA testing, follow-up to resolve issues, and load finished material into content management system.
- Perform other duties as assigned by leadership.
- Bachelor's degree with 3+ years of experience.
- May have additional training or education in area of specialization.
- Develops solutions to a variety of problems of moderate scope & complexity.
- General application of concepts & principles.
- Contributes to the completion of organizational projects & goals.
- Frequent use and general knowledge of industry practices, techniques, and standards.
- Applies knowledge and skills to complete a wide range of tasks.
- Communicates on complex or sensitive issues or drafts such responses for supervisor or manager.