Description & Requirements
Essential Duties and Responsibilities:
- Develop, document, and maintain a comprehensive approved marketing, outreach and engagement approach aligned with Program goals, expectations, and contract requirements.
- Translate Program objectives into actionable outreach plans, timelines, and deliverables.
- Identify opportunities to enhance outreach effectiveness, enrollment education, and stakeholder engagement through innovative or high touch methods.
- Plan, coordinate, and facilitate approved marketing & outreach activities at least twice per month, including virtual and potential in person events, conventions, webinars, and informational sessions.
- Support the design, development, and implementation of outreach materials such as website content, printed collateral, presentations, tutorials, and webinars.
- Monitor and respond to outreach inquiries received through email mailboxes, a Service Management tool, and other communication channels.
- Coordinate outreach workflows with client, internal teams, subject matter experts, consultants, subcontractors, and community-based advocates.
- Serve as the primary point of contact and outreach person for follow-up for overdue tasks pending county response.
- Serve as the primary outreach point of contact, maintaining timely communication and alignment across stakeholders and with the client.
- Support scheduling, planning, documentation, and follow up for outreach related meetings and activities.
- Gather, analyze, and track outreach metrics using available analytical tools to measure outputs and outcomes.
- Produce timely outcome based reports and ad hoc analyses to inform internal leadership and the client on outreach performance.
- Use data insights to recommend improvements and adjust outreach tactics as needed.
- Represent the Program in meetings, presentations, and public facing outreach engagements in a professional and positive manner.
- Build and maintain credibility and strong relationships with community-based advocates, agencies, and client staff members.
- Maintain a library of marketing & outreach documentation, materials, and reports in accordance with organizational standards and protocols.
- Ensure marketing & outreach activities comply with contract requirements, Program guidelines, and approved processes.
- Bachelor's degree in relevant field of study and 5+ years of relevant professional experience required, or equivalent combination of education and experience.